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Plot

In 1988, Chilean military dictator Augusto Pinochet, due to international pressure, is forced to call a plebiscite on his presidency. The country will vote ‘Yes’ or ‘No’ to Pinochet extending his rule for another eight years. Opposition leaders for the ‘No’ vote persuade a brash young advertising executive, René Saavedra, to spearhead their campaign. Against all odds, with scant resources and while under scrutiny by the despot’s minions, Saavedra and his team devise an audacious plan to win the election and set Chile free.

Why watch

René Saavedra, a young advertising executive, is thrust into the heart of a political battle as Chile approaches a pivotal plebiscite against the oppressive regime of Augusto Pinochet. The film captures the tension of a nation on the brink of change, blending the urgency of political activism with the creativity of advertising. Watching it feels like a brisk walk through a vibrant yet fraught landscape, where hope and fear coexist, and every decision can alter the course of history.

Cultural context

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